Jan Robben
Login to view DISC.Jan Robben is a world-renowned strawberry agronomist with over four decades of experience. He supports breeding company Flevo Berry with sophisticated cultivation concepts and consults for growers globally, from Canada to China. He is also dedicated to development work, supporting strawberry farmers in Asia, Africa, and South America.
His passion for strawberries is deeply personal; he authored a book called "Liefde voor Aardbeien" (Love for Strawberries) to share his extensive knowledge. He treasures his familys history in the industry and recently had his fathers 75-year-old foundational book on strawberries restored, which he considers a family heirloom.
Unique fact: In the late 1990s, he was the first strawberry grower in The Netherlands to earn a "Milieukeur" certificate for environmental excellence.
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