As Co-Founder and Head of Brand at CocoCoast, Janelle Russell leads the global strategy and storytelling for the premium beverage brand. She specializes in shaping international brand narratives that resonate locally, driving both commercial growth and consumer connection through creative direction, digital communication, and retailer engagement.
Outside of work, Janelle appears to embrace a coastal lifestyle, indicated by her brands partnership with a major grassroots surfing competition at Snapper Rocks. Public posts suggest she owns a golden retriever and has a strong appreciation for creative collaborations, particularly in the culinary space.
Unique fact: Janelle initially argued against launching a chocolate coconut water flavor, a decision she now humorously notes still “haunts” her in SEO searches.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Janelle has no verified education history
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