Janelle Russell in

Janelle Russell

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Co- Founder - Head of Brand at The CocoCoast Company
📍 Sunshine Coast, Queensland, Australia

As Co-Founder and Head of Brand at CocoCoast, Janelle Russell leads the global strategy and storytelling for the premium beverage brand. She specializes in shaping international brand narratives that resonate locally, driving both commercial growth and consumer connection through creative direction, digital communication, and retailer engagement.

Outside of work, Janelle appears to embrace a coastal lifestyle, indicated by her brands partnership with a major grassroots surfing competition at Snapper Rocks. Public posts suggest she owns a golden retriever and has a strong appreciation for creative collaborations, particularly in the culinary space.

Unique fact: Janelle initially argued against launching a chocolate coconut water flavor, a decision she now humorously notes still “haunts” her in SEO searches.

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Current Role
Co- Founder - Head of Brand
Location
Sunshine Coast, Queensland, Australia
Personality Overview

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Priorities

Topics Janelle cares about

Global Brand Strategy
Her role is centered around scaling a taste-led beverage brand across international markets by developing global narratives that connect with local consumers.
Authentic Partnerships
She values brand partnerships with athletes and creators who are genuine consumers of the product and embody the company's core values of humility and strength.
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Career

Work history

6-2016
Co- Founder - Head of Brand
The CocoCoast Company
1-2015 - 2016
Tabcorp Retail Trade Manager
Tabcorp
6-2007 - 3-2014
Trade Marketing Systems, Assets and Activation Manager
BAT
2-2003 - 5-2007
Group Sales Manager International
Village Roadshow Theme Parks
In the press

Media appearances

CocoCoast introduces limited-edition coffee flavoured coconut water. Featured in Inside FMCG
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Education

Janelle has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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