Jared Smith

Peter Rahal is a serial entrepreneur in the consumer packaged goods industry, best known as the co-founder of RXBAR. He built the company from his parents kitchen and sold it to Kelloggs for $600 million. He has since co-founded HORMBLES CHORMBLES, a new venture focused on high-protein, zero-sugar candy, and the investment fund Humble Growth.

Outside of work, Peter is an introvert who is passionate about fitness, particularly weight lifting and functional training, a hobby that directly inspired the creation of RXBAR. He grew up in the Chicago area and currently splits his time between Chicago and Miami. He also has a keen interest in personality quizzes for building self-awareness.

Unique fact: Peter has dyslexia and considers it an entrepreneurial advantage, stating it helped him recognize his strengths and weaknesses from an early age.