Jared Smith in

Jared Smith

Enthusiast · DISC type i
Co-Founder at HORMBLES CHORMBLES
📍 Greater Chicago Area, United States

Peter Rahal is a serial entrepreneur in the consumer packaged goods industry, best known as the co-founder of RXBAR. He built the company from his parents kitchen and sold it to Kelloggs for $600 million. He has since co-founded HORMBLES CHORMBLES, a new venture focused on high-protein, zero-sugar candy, and the investment fund Humble Growth.

Outside of work, Peter is an introvert who is passionate about fitness, particularly weight lifting and functional training, a hobby that directly inspired the creation of RXBAR. He grew up in the Chicago area and currently splits his time between Chicago and Miami. He also has a keen interest in personality quizzes for building self-awareness.

Unique fact: Peter has dyslexia and considers it an entrepreneurial advantage, stating it helped him recognize his strengths and weaknesses from an early age.

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Experience
13 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Greater Chicago Area, United States
Personality Overview

How Jared shows up

Story Driven
Consensus Focused
Optimistic

Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Priorities

Topics Jared cares about

CPG Brand Building
He successfully scaled RXBAR from a $10, 000 startup to a $600M acquisition and is now applying his experience to his new brand, HORMBLES CHORMBLES.
Food Innovation
His career is centered on creating simple, clean-label food products with high nutritional value, disrupting categories like protein bars and candy.
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Career

Work history

2-2024
Co-Founder
HORMBLES CHORMBLES
2017
Managing Director
Villam Ventures
2012 - 2017
Co-Founder
RXBAR
In the press

Media appearances

Hormbles Chormbles founder is 'making candy make sense'. Featured in Food Business News
See now
Introducing Hormbles Chormbles: Candy Reinvented - Business Wire. Featured in Business Wire
+2 more appearances Login to view media
Education
Education details unavailable
DePaul University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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