Jason Koettel in

Jason Koettel

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Sr Director, Business Analytics at Dallas Cowboys
📍 Dallas, Texas, United States

Jason Koettel is the Senior Director of Business Analytics for the Dallas Cowboys, where he leads data strategy. His career, rooted in database architecture and marketing, includes roles with Legends and the Nashville Predators. He holds a Bachelor of Science from Arkansas State University and is a certified Microsoft Dynamics CRM specialist.

Based on his professional history and education, Jason maintains a strong connection to both the Dallas Cowboys organization and his alma mater, Arkansas State University. His career has been consistently focused within the professional sports industry, indicating a deep passion for this field.

Peers and colleagues describe him as a respected industry leader with deep CRM expertise and a willingness to help others.

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Experience
27 Years
Current Role
Sr Director, Business Analytics
Job Level
Senior
Location
Dallas, Texas, United States
Personality Overview

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Communication Style
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Priorities

Topics Jason cares about

Sports Analytics
His entire career, from the Nashville Predators to the Dallas Cowboys, has been focused on leveraging data and analytics within professional sports organizations.
Database Marketing
Previously served as Vice President of Database Marketing at Legends, specializing in the design, development, and deployment of marketing databases for sports clients.
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Career

Work history

7-2014
Sr Director, Business Analytics
Dallas Cowboys
2-2011 - 7-2014
Vice President, Database Marketing
Legends
2007 - 3-2011
Database Manager
Dallas Cowboys
2005 - 2007
Database Manager
Nashville Predators
1-1999 - 7-2005
Business Solutions Analyst
Acxiom Corporation
In the press

Media appearances

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Education
1998
Bachelor of Science
Arkansas State University
Bachelor of Science
Arkansas State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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