Jeff Maerov

Inquirer
DISC Type : cd

Founder at Left Coast AI

Los Angeles Metropolitan Area, United States

Overview

Jeff Maerov is the founder of Left Coast AI, where he builds AI-powered growth systems. With over 15 years of experience leading creative teams for iconic brands like Taco Bell and PUMA, colleagues describe him as a passionate, thoughtful, and inspiring creative leader. He holds a BA from Vanderbilt University and a certificate from Harvard Business School Online.

Outside of his work in AI and marketing, Jeff is the co-founder of DLAK Craft Cocktails, a premium ready-to-drink beverage brand. This venture showcases his entrepreneurial spirit, extending his passion for brand-building into the craft beverage industry, with a focus on scaling the business across New England.

He led the creation of Taco Bells iconic "Live Mas" campaign and the launch of the Doritos Locos Taco, the most successful new product launch in QSR history.

Personality Overview

Upfront

Judgemental

ROI Conscious

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

AI in Marketing
As the founder of Left Coast AI, he builds practical AI systems that capture leads, respond instantly, and convert demand into booked appointments for businesses.
Brand Storytelling
His career is built on blending storytelling, technology, and performance for major brands like PUMA, Taco Bell, and CBS News to turn attention into action.
Entrepreneurial Ventures
Jeff has founded two distinct companies: Left Coast AI, an AI marketing firm, and DLAK, a premium craft cocktail brand, demonstrating his passion for building from the ground up.

Media Appearances

Jeff has no verified media appearances

Work History

9-2023
Founder at Left Coast AI
6-2023
Co-Founder at DLAK Craft Cocktails
6-2015 - 8-2022
Chief Creative Officer at Veritone One
9-2013 - 5-2015
Group Creative Head, SVP at Digitas North America
5-2008 - 8-2013
Group Creative Director, SVP at Draftfcb

Education

Bachelor of Arts - BA from Vanderbilt University
2024 - 3-2024
Certificate from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 16 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Founder at Left Coast AI
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Jeff

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • Their decision making speed is somewhere in the middle.
  • Can Jeff take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Jeff

Personality Compatibility


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