Jeff Peabody in

Jeff Peabody

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VP & Managing Director, North America at Critical Manufacturing
📍 Austin, Texas, United States

Jeff Peabody is the VP & Managing Director for North America at Critical Manufacturing, specializing in Manufacturing Execution Systems (MES). A Weber State University graduate, he has an extensive career in factory automation solutions for the semiconductor and electronics industries. He is focused on advancing Industry 4. 0 initiatives to drive operational efficiency.

Beyond his professional focus, Jeff has a foundational interest in engineering and automation, evidenced by his collegiate activities with the International Society of Automation (ISA) and IEEE. He is also highly active in the Industry 4. 0 community, serving on boards for MESA International and advising organizations like CESMII.

He believes the key to digital transformation is not just implementing technology but measuring its real-world adoption and value through new diffusion-focused KPIs.

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Current Role
VP & Managing Director, North America
Location
Austin, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jeff cares about

Manufacturing Execution Systems
He leads an MES provider and has spent a large portion of his career working specifically with MES and related factory automation modules for high-tech manufacturing.
Industry 4. 0 Adoption
He is highly active in the Industry 4. 0 community and dedicated to helping manufacturers implement smart manufacturing solutions to increase efficiency and enhance quality.
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Career

Work history

2-2013
VP & Managing Director, North America
Critical Manufacturing
5-2010
VP Sales & Business Development
Critical Manufacturing
2006 - 2009
Account Manager II
Applied Materials
2-2003 - 4-2006
Sales Director
Itemic Corp
2000 - 2003
Global Control Solutions Product Sales
KLA-Tencor
In the press

Media appearances

Jeff Peabody, Author at Critical Manufacturing. Featured in Critical Manufacturing
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Education
1987 - 1992
BS
Weber State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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