Jeff Zitting in

Jeff Zitting

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Co-Founder | Principal | Senior Vice President of Strategy and Growth at Primary Residential Mortgage
📍 Salt Lake City Metropolitan Area, United States

Jeff Zitting is a Co-Founder and the Senior Vice President of Strategy and Growth at Primary Residential Mortgage, Inc. (PRMI), a multi-billion-dollar company he co-founded in 1998. He is a key driver of the firms direct-to-consumer initiatives, talent acquisition, and digital marketing strategies, leveraging SEO and generative AI to fuel growth.

Outside of his extensive career in mortgage and fintech, Jeff shows an interest in community and social causes. He supports animal welfare through organizations like the Arizona Animal Welfare League and has also contributed to national hunger-relief charities. He also appears to enjoy the sport of pickleball.

He is considered a brilliant and creative out-of-the-box thinker by his professional partners.

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Experience
28 Years
Current Role
Co-Founder | Principal | Senior Vice President of Strategy and Growth
Job Level
Leadership
Location
Salt Lake City Metropolitan Area, United States
Personality Overview

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Communication Style
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Priorities

Topics Jeff cares about

Mortgage Fintech
Co-founded PRMI, a multi-billion-dollar mortgage lender, and has mentioned founding another mortgage fintech company, showing deep expertise in the space.
Growth & Strategy
His current title is SVP of Strategy and Growth, and he has a long history of spearheading national initiatives and building high-performance teams across the country.
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Career

Work history

1-2026
Co-Founder | Principal | Senior Vice President of Strategy and Growth
Primary Residential Mortgage
7-2025
Co-founder | Principal | Director of Customer Acquisition and Strategic Relationships
Primary Residential Mortgage
3-2006 - 11-2025
Division President
Primary Residential Mortgage
8-1998 - 3-2006
Executive Vice President
Primary Residential Mortgage
In the press

Media appearances

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Education

Jeff has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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