Jeff Zitting is a Co-Founder and the Senior Vice President of Strategy and Growth at Primary Residential Mortgage, Inc. (PRMI), a multi-billion-dollar company he co-founded in 1998. He is a key driver of the firms direct-to-consumer initiatives, talent acquisition, and digital marketing strategies, leveraging SEO and generative AI to fuel growth.
Outside of his extensive career in mortgage and fintech, Jeff shows an interest in community and social causes. He supports animal welfare through organizations like the Arizona Animal Welfare League and has also contributed to national hunger-relief charities. He also appears to enjoy the sport of pickleball.
He is considered a brilliant and creative out-of-the-box thinker by his professional partners.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Jeff has no verified education history
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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