Jeffrey Reed leads North American strategy for Microsoft IoT solutions at Avnet, drawing on 30 years of experience in enterprise technology. He has a PhD from The University of Sheffield and a track record of major solution successes, including developing AI platforms and IoT SaaS platforms.
His deep passion is wildlife conservation, particularly wild canids. He founded The Cry Wolf Project, an AI bioacoustics initiative, co-founded Grizzly Systems to monitor remote assets, and serves on the Wild Livelihoods Business Coalition. His interests include animal communication and Google DeepMind.
He is writing a book on the secret language of wolves, to be published by Little, Brown & Company.
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