Jen Connelly-Rosati

Examiner
DISC Type : cs

Chief Financial Officer at Sarasota Memorial Health Care System

Hollywood, Florida, United States

Overview

Jen Connelly-Rosati is the Chief Financial Officer at Sarasota Memorial Health Care System. A Certified Public Accountant with a business degree from the University of Miami, she has extensive experience in healthcare finance, having previously held leadership roles at Broward Health and Memorial Healthcare System.

Outside of her direct role, Jen values mentorship and professional networking, having served as treasurer-elect for ACHE of South Florida. She enjoys partnering with caregivers to support them in their mission and mentioned her family enjoys playing tourist and exploring the vibrant entertainment district in Fort Lauderdale.

She initially disliked healthcare finance after an early audit experience, briefly moving to real estate before the market crashed and she returned to the field.

Personality Overview

Status Quo Seeker

Unexpressive

Late Adopter

They are thorough and always follow a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Healthcare Finance
A CPA with a career dedicated to financial leadership at major South Florida health systems, including her current role as CFO.
Team Leadership
She is actively hiring for her audit and FP&A teams and emphasizes her desire to partner with and support front-line caregivers.
Mentorship and Networking
She credits “truly amazing” mentors for her success and has taken on leadership roles in professional organizations like ACHE of South Florida.

Media Appearances

Sarasota Memorial Health Care System appoints new Chief Financial Officer. Featured in Herald Tribune

See Now

Work History

2-2025
Chief Financial Officer at Sarasota Memorial Health Care System
6-2024 - 2-2025
Chief Financial Officer - Operations at Sarasota Memorial Health Care System
8-2022 - 6-2024
Chief Financial Officer at Broward Health
7-2017 - 8-2022
Vice President - Finance at Memorial Healthcare System
5-2013 - 7-2017
Director Of Finance at Memorial Healthcare System

Education

2002 - 2006
Bachelor of Business Administration (B.B.A.) from University of Miami Herbert Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Hollywood, Florida, United States Job Level : Leadership Designation : Chief Financial Officer at Sarasota Memorial Health Care System
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Insights For Selling To Jen

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jen is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jen

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jen move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Jen take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Jen

Personality Compatibility


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