Jen Fraiman (Shaeffer) in

Jen Fraiman (Shaeffer)

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Sales Training | Workshops | Group Coaching at SaaSy Sales Coach
📍 San Francisco Bay Area, United States

Jen Fraiman is the founder of The SaaSy Sales Coach, a firm focused on the human side of selling. With over 20 years of experience and a Sandler Sales Training certification, she helps teams improve performance. Colleagues and clients often describe her as captivating, energetic, and relatable.

Outside of work, Jen is actively involved in her community, serving as the incoming Parents Association President for Brandeis Marin school. She enjoys water activities, including kayaking, paddleboarding, and sailing. Her background includes studying Spanish language and culture in Madrid and Guadalajara.

She is an Ordained Minister.

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Current Role
Sales Training | Workshops | Group Coaching
Location
San Francisco Bay Area, United States
Personality Overview

How Jen shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jen cares about

Human-Centric Selling
Her coaching philosophy centers on training the 'human side of selling, ' which she believes AI cannot replace, a topic she frequently discusses in her posts.
Sandler Sales System
As a Certified Partner, she has over a decade of firsthand experience using this methodology to achieve significant success, including 12 President's Club awards.
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Career

Work history

8-2025
Sales Training | Workshops | Group Coaching
SaaSy Sales Coach
8-2025
Communication Coach | Workshop Facilitator
Lighthouse Communications (LHC)
6-2025 - 9-2025
GTM Advisor
ValueCore
2-2025
Sales Training | Workshops | Group Coaching
The SaaSy Sales Coach
2-2025
Sandler Sales Training w/ Jen Fraiman, the SaaSy Sales Coach (#Sandler4SaaS)
Sandler
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2000 - 2004
BA in Communication Studies (Journalism Emphasis) Double Minor: Business Administration & Spanish
University of San Diego
8-2003 - 12-2003
Spanish Language
Universidad Complutense de Madrid
6-2001 - 8-2001
Spanish Language
ITESO Universidad Jesuita de Guadalajara
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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