Jen Gerena

Examiner
DISC Type : sc

Marketing Events Lead at Opkalla

Charlotte, North Carolina, United States

Overview

Jen Gerena is the Marketing and Events Lead at Opkalla, leveraging over 15 years of experience in design, B2B, and retail. Described by colleagues as creative, diligent, and proactive, she holds a Project Management certification from Villanova University and has a background that includes significant revenue growth contributions at Apple.

Outside of work, Jen is passionate about giving back to the Charlotte community and enjoys outdoor adventures, traveling, and reading. She values spending quality time with her husband, son, and dog. Her own design business was founded on the ideals of supporting local businesses and environmental sustainability.

She lives by the motto passed down from a mentor: "If you are on-time, you are late. If you are early you are on-time. "

Personality Overview

Process Oriented

Tough To Convince

Overcautious

Being observant comes to them naturally.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Event Management
As Events Lead at Opkalla, she organizes corporate events like the "Tech Buzzmas" happy hour and previously managed displays for local pop-up events for her own business.
Community Service
Actively participates in company-led initiatives, such as collecting donations and packing food pallets for local Charlotte community organizations like Nourish Up.
Graphic Design
Owned a design business creating stationery from her original watercolor illustrations and holds multiple certifications in graphic production with Photoshop, Illustrator, and InDesign.

Media Appearances

Jen has no verified media appearances

Work History

10-2025
Marketing Events Lead at Opkalla
1-2025 - 10-2025
Marketing and Event Coordinator at Opkalla
10-2019 - 10-2025
Lead Designer and Owner at Jen Gerena Design
2-2014 - 12-2018
Lead Designer and Small Business Relations Coordinator at SiteSwan
10-2010 - 2-2014
Business Specialist at Apple

Education

Education details unavailable from Farmingdale State College
2009 - 2010
Certification: Mastering Project Management from Villanova University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Charlotte, North Carolina, United States Job Level : Mid-senior Designation : Marketing Events Lead at Opkalla
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Insights For Selling To Jen

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jen is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jen

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jen move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Jen take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Jen

Personality Compatibility


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