Jennette Rietcheck

Observer
DISC Type : ic

Marketing Manager at Norbrook Laboratories ltd

Shawnee, Kansas, United States

Overview

Jennette Rietcheck is a dynamic marketing manager at Norbrook, building on an extensive career in product and category management with Bayer Animal Health. She is a graduate of Northwest Missouri State University and was recently selected for the National Institute for Animal Agricultures leadership program, highlighting her standing in the industry.

Jennette demonstrates a strong commitment to the livestock sector, with professional interests that align with her support for organizations like the National Cattlemens Beef Association. Her focus extends to the nutritional benefits and scientific advancements within the beef industry, reflecting a holistic view of animal agriculture.

In 2023, she was chosen for the exclusive second cohort of the Advanced Training for Animal Agriculture Leaders program.

Personality Overview

Curious

Assertive

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Animal Ag Leadership
Selected for the National Institute for Animal Agriculture's Advanced Training for Animal Agriculture Leaders program in 2023.
Animal Health Marketing
Manages food animal marketing for Norbrook, with previous experience leading multi-million dollar brand portfolios for Bayer Animal Health.
Livestock Product Strategy
Previously managed a $40 million cattle and sheep deworming portfolio and developed retail strategies for livestock insecticides.

Media Appearances

Jennette has no verified media appearances

Work History

8-2021
Marketing Manager at Norbrook Laboratories ltd
1-2019 - 4-2022
Category Marketing Manager - Farm Animal Produc at Bayer Animal Health
1-2018 - 12-2018
Product Manager - Farm Animal Products at Bayer Animal Health
1-2011 - 12-2017
Product Manager - Farm Animal Products - Retail Marketing at Bayer Animal Health
1-2006 - 12-2010
Product Manager - Companion Animal at Bayer Animal Health

Education

1992 - 1995
Bachelor of Science from Northwest Missouri State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Shawnee, Kansas, United States Job Level : Middle Designation : Marketing Manager at Norbrook Laboratories ltd
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Insights For Selling To Jennette

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennette is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jennette

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jennette move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Jennette take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jennette

Personality Compatibility


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