Jennifer (Broeker) Hughes in

Jennifer (Broeker) Hughes

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Executive Sales Director, Practice Solutions at Alcon
📍 Dallas-Fort Worth Metroplex, United States

Jennifer is an Executive Sales Director at Alcon with over a decade of experience in CPG marketing and brand strategy. A graduate of the Texas McCombs School of Business, she has a proven record of building consumer connections and has successfully progressed from brand management into award-winning sales leadership within the company.

Outside of her direct role, Jennifer is passionate about building strong teams and actively promotes open positions within her organization. She is driven by strategic, big-picture thinking and takes personal pride in her teams collective success and achievements in the competitive eyecare market.

In her first year transitioning to sales leadership, she was awarded the prestigious Presidents Club honor for her teams outstanding results.

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Experience
14 Years
Current Role
Executive Sales Director, Practice Solutions
Job Level
Senior
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

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Decision Approach
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Priorities

Topics Jennifer cares about

Sales Leadership
Won the prestigious Presidents Club award for her team's results in her first year after transitioning from marketing to sales leadership.
Brand Strategy
Her background is rooted in CPG marketing, with a focus on driving consumer connections and building unique brand personalities for contact lenses.
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Career

Work history

12-2024
Executive Sales Director, Practice Solutions
Alcon
4-2024
Director, Portfolio Strategy & Daily Disposable Contact Lenses
Alcon
5-2022
Director, TOTAL Brand Contact Lenses and Innovation
Alcon
5-2020 - 5-2022
Senior Brand Manager, Contact Lens Innovation
Alcon
5-2019 - 5-2020
Senior Brand Manager, Multifocal Contact Lenses
Alcon
In the press

Media appearances

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Education
2007 - 2012
Plan II Honors
The University of Texas at Austin
2007 - 2012
Bachelor of Business Administration (BBA)
Texas McCombs School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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