Jennifer Bustamante in

Jennifer Bustamante

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Chief Executive Officer at Embrace Age Prepared
📍 Clackamas, Oregon, United States

Jennifer is the CEO & Founder of Embrace Age Prepared, an Oregon-based senior placement advisory firm. With over 32 years in the aging industry, she advocates for transparency and works as an expert partner for families, not a salesperson for facilities. Her experience includes owning seven elite adult family homes.

Outside of her primary role, Jennifer is a dedicated mentor, having spent decades empowering young entrepreneurs and investing in her small business community. Her passion for this work is lifelong, stemming from her entry into the industry at age 15. She frequently speaks on the importance of building strong partnerships.

Jennifer lists her education as coming from "The School of Hard Knocks," reflecting her extensive, hands-on entrepreneurial journey.

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Experience
16 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Clackamas, Oregon, United States
Personality Overview

How Jennifer shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jennifer cares about

Senior Care Transparency
Argues that the price, quality, and availability in the "trillion-dollar" elder care industry should be far more visible to consumers and their families.
Family Advocacy
Positions her firm to work exclusively for families, not facilities, ensuring advice is always rooted in the client's best interest rather than filling a bed.
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Career

Work history

2-2024
Chief Executive Officer
Embrace Age Prepared
8-2016
Business Owner
Intuitive Residential Care
9-2009 - 5-2017
Founding President
Paragon Memory Care
In the press

Media appearances

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Education
Business growth and development
The School of Hard Knocks
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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