Jennifer Laidlaw, MA, CHRE

Trailblazer
DISC Type : DI

Country Head at 30% Club Canada

Toronto, Ontario, Canada

Overview

Jennifer Laidlaw is a transformational leader and CEO coach, founding "The Revolution" to help leaders achieve breakthrough results. As Country Head for 30% Club Canada, she champions gender diversity. An Adler Trained Coach and University of Toronto MA graduate, people describe her as transformative and supportive.

Jennifer is a strong advocate for authentic leadership, believing that success does not require sacrificing well-being or conforming to outdated corporate expectations. She often shares personal stories that highlight the importance of leading from a place of inner authority rather than external pressure.

Unique fact: A coach at a Big 5 consulting firm once told Jennifer she needed to change her hair if she wanted to advance in her career.

Personality Overview

Achievement-Oriented

Friendly But Fast

Values Relationships

If they come to believe in your value proposition, they will be your champion.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

CEO Coaching
As a coach and founder of The Revolution, she helps CEOs and senior leaders win the "Inner Game" of leadership to achieve sustainable, breakthrough results.
Gender Diversity
As Country Head of 30% Club Canada, she is deeply involved in engaging corporate leaders to advance women and non-binary individuals into leadership roles.
Thriving Cultures
A core part of her professional mission is to help leaders build high-performing teams and thriving corporate cultures that don't lead to burnout.

Media Appearances

30% Club Canada Chapter – Leadership Team. Featured in 30% Club

See Now

Work History

Country Head at 30% Club Canada
3-2023
Founder, Cre8 and Clarity Catalyst at Cre8
3-2021 - 3-2024
Executive in Residence at Toronto Metropolitan University
Strategic Inclusion Partnerships at CIBC
Board Director, Chair Audit and Finance Committee at HRPA - Human Resources Professionals Association

Education

Adler Trained Coach from Adler Graduate School
CHRE from HRPA

More Information

Social Presence :

Prographics :

Exp : 4 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Country Head at 30% Club Canada
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jennifer

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Jennifer take some risk or not?

  • They can take risks if necessary.

You And Jennifer

Personality Compatibility


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