Jennifer Mason is a business strategist and marketing expert, serving as President of JLM Strategic Marketing. With a degree from the University of Toronto, she is a trailblazer in the Canadian cannabis industry, having founded the New Heights Cannabis Summit. People often call her organized, detail-oriented, and resourceful, with a talent for driving transformational results.
Outside of her professional life, Jennifer is passionate about community well-being and fostering social connection. Her university activities included serving as president of the Alpha Gamma Delta sorority, fencing, and swimming. She maintains an interest in local events, including concerts and industry summits that focus on community engagement.
She created and hosted the first annual New Heights Cannabis Marketing Summit in Toronto, bringing together senior marketers to shape the new industry.
Read the full overview →They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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