Jennifer Mason is a business strategist and marketing expert, serving as President of JLM Strategic Marketing. With a degree from the University of Toronto, she is a trailblazer in the Canadian cannabis industry, having founded the New Heights Cannabis Summit. People often call her organized, detail-oriented, and resourceful, with a talent for driving transformational results.
Outside of her professional life, Jennifer is passionate about community well-being and fostering social connection. Her university activities included serving as president of the Alpha Gamma Delta sorority, fencing, and swimming. She maintains an interest in local events, including concerts and industry summits that focus on community engagement.
She created and hosted the first annual New Heights Cannabis Marketing Summit in Toronto, bringing together senior marketers to shape the new industry.
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