Jennifer Mulchandani

Go-getter
DISC Type : d

Founder and CEO at Arlington Strategy

Arlington, Virginia, United States

Overview

Jennifer Mulchandani is the Founder and CEO of Arlington Strategy, a marketing agency dedicated to helping businesses and nonprofits thrive. With a Masters degree in Public Policy, she excels at connecting organizations with their communities. People who have worked with her describe her as creative, responsive, knowledgable, and personable.

Outside of work, Jennifer is a mother of three, a self-proclaimed "late-in-life Swiftie," and enjoys traveling and playing golf with her husband. She is an active community leader, serving on the Board of Directors for the Northern Virginia Community College Foundation and supporting local causes.

She founded and operated a local specialty coffee house, Village Buzz Coffee & Te, before starting her marketing agency.

Personality Overview

Direct & Candid

Challenger

Vision Oriented

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Small Business Growth
Her agency, Arlington Strategy, was founded to help small businesses and nonprofit clients thrive through customized marketing and communications services.
Community Engagement
She serves on the board of the Northern Virginia Community College Foundation and uses her platform to connect people, causes, and opportunities.
Brand Strategy
Through her podcast, "The M Word," she frequently discusses the nuances of brand building, including when to refresh or rebrand versus when to crowdsource ideas.

Media Appearances

Episode 43: Jennifer Mulchandani Talks About Sh*t That Matters. Featured in Arlington Strategy

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“Digital Champions” with Jennifer Mulchandani from Arlington Strategy | Buzz Media Group. Featured in Buzz Media Group

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The Case for Catch and Release Engagements - Arlington Strategy - An Agency Story (Podcast Episode). Featured in An Agency Story / Podscan.fm

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Work History

2012
Founder and CEO at Arlington Strategy
2009 - 2010
President of the Board at Kinhaven School
2-2007 - 3-2012
Director of Marketing at Mom Made Foods
2005 - 2007
Director of Operations at Murky Coffee
2005 - 2007
Founder at Village Buzz Coffee & Tea

Education

Bachelor's degree from University of Pittsburgh
1991 - 1994
BA from University of Pittsburgh

More Information

Social Presence :

Prographics :

Exp : 32 Location : Arlington, Virginia, United States Job Level : Leadership Designation : Founder and CEO at Arlington Strategy
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jennifer

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jennifer take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jennifer

Personality Compatibility


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