Jennifer Shaw-Sweet in

Jennifer Shaw-Sweet

Researcher · DISC type Cs
EMEA Lead B2B Institute @LinkedIn at LinkedIn
📍 London Area, United Kingdom

Jennifer is the EMEA Lead for LinkedIns B2B Institute, focusing on brand strategy and business effectiveness. With over 20 years of experience at top agencies like JWT and Saatchi & Saatchi, she is a research-driven thought leader with a background in law. Colleagues describe her as brilliant, savvy, and a "force of nature".

Outside of work, Jennifer is a passionate mountaineer, having climbed peaks across Asia, Africa, and Europe. She is a mother to her daughter, Deedee, and holds personal research interests in anthropology and human rights, which complements her academic legal background.

She believes, "When something looks unfixable, we need to come up with a fresh approach to solving problems. "

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Experience
26 Years
Current Role
EMEA Lead B2B Institute @LinkedIn
Job Level
Senior
Location
London Area, United Kingdom
Personality Overview

How Jennifer shows up

Process Focused
Perfectionist
Soft Communicator

Being observant comes to them naturally. They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Priorities

Topics Jennifer cares about

B2B Brand Strategy
Her role at LinkedIn's B2B Institute is dedicated to delivering research and thought leadership that helps organizations achieve sustainable growth through brand-led strategies.
Marketing Effectiveness
She frequently speaks on the importance of marketing effectiveness, emphasizing research from the IPA on topics like budget allocation versus ROI for driving profit.
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Career

Work history

1-2020
EMEA Lead B2B Institute @LinkedIn
LinkedIn
9-2016 - 1-2020
Global Business Director
J. Walter Thompson London (JWT London)
2-2014 - 1-2020
Board Account Director
JWT
5-2011 - 1-2014
International Account Director
Saatchi & Saatchi
1-2006 - 5-2011
Account Director
AMV BBDO
In the press

Media appearances

How the 95/5 Rule Could Save Your Business with LinkedIn B2B Institute (featuring Jennifer Shaw‑Sweet). Featured in Spotify
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We're thrilled to welcome back Jennifer Shaw‑Sweet, EMEA Lead B2B Institute at LinkedIn. Featured in Instagram
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Education
1995 - 1998
LLB
University of Bristol
2020 - 7-2020
Mini MBA in Marketing
MiniMBA
4-2021 - 7-2021
Mini MBA in Brand
MiniMBA
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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