Jennifer is the EMEA Lead for LinkedIns B2B Institute, focusing on brand strategy and business effectiveness. With over 20 years of experience at top agencies like JWT and Saatchi & Saatchi, she is a research-driven thought leader with a background in law. Colleagues describe her as brilliant, savvy, and a "force of nature".
Outside of work, Jennifer is a passionate mountaineer, having climbed peaks across Asia, Africa, and Europe. She is a mother to her daughter, Deedee, and holds personal research interests in anthropology and human rights, which complements her academic legal background.
She believes, "When something looks unfixable, we need to come up with a fresh approach to solving problems. "
Read the full overview →Being observant comes to them naturally. They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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