Jenny Forrest

Questioner
DISC Type : c

Director, Nonprofit Board at Commercial Real Estate Women - San Francisco (CREW SF)

San Francisco Bay Area, United States

Overview

Jenny is a Senior Director of Construction at Hudson Pacific Properties, bringing over 25 years of experience in commercial real estate. A graduate of the University of California, Berkeley, she is a motivated leader focused on integrating sustainability and ESG initiatives within her firms extensive Bay Area portfolio.

Passionate about mentorship, Jenny dedicates her time to advancing women in her field. She serves on the Board of Directors for Commercial Real Estate Women - San Francisco (CREW SF) and is a Womens ERG Leader, actively coaching and developing industry talent.

She helps lead a major real estate investment trust while simultaneously holding a board position at an organization dedicated to empowering women in her industry.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Advancing Women in CRE
Serves on the board of CREW SF and as a Women's ERG Leader, actively promoting initiatives and networking events to support women in commercial real estate.
Sustainable Development
Her role at Hudson Pacific Properties focuses on integrating sustainability and ESG initiatives into the core business strategy for the company's real estate portfolio.
Coaching and Mentorship
Identifies as a "Player-Coach" and "Mentor, " demonstrating a clear passion for developing talent and leading teams in the construction and real estate fields.

Media Appearances

Jenny has no verified media appearances

Work History

1-2025
Director, Nonprofit Board at Commercial Real Estate Women - San Francisco (CREW SF)
12-2021
Senior Director at Hudson Pacific Properties
8-2019 - 12-2021
Director at Hudson Pacific Properties
12-2018 - 8-2019
Vice President at JLL
2-2014 - 11-2018
Senior Project Manager at JLL

Education

1990 - 1994
Bachelor's Degree from University of California, Berkeley
1992 - 1993
Study Abroad Program from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 24 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director, Nonprofit Board at Commercial Real Estate Women - San Francisco (CREW SF)
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Insights For Selling To Jenny

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenny is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jenny

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jenny move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jenny take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jenny

Personality Compatibility


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