Jeremy Taylor in

Jeremy Taylor

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Chief Executive Officer at lift®
📍 Hove, England, United Kingdom

Jeremy Taylor is a strategic and inspiring CEO and CMO with 25 years of experience driving multi-million-pound growth in the iGaming, FinTech, and E-Commerce sectors. He specializes in international expansion, marketing ROI, and brand strategy, holding a CIM Diploma. People he has worked with describe him as strategic, inspiring, and professional.

His professional activities suggest a deep passion for the iGaming industry, where he actively networks and attends major events like IGB. He co-founded Liverbird Digital, a name which hints at a strong personal connection to the city of Liverpool, likely including an affinity for its football club.

He successfully built and launched the online casino and sportsbook brand LynxBet.com in over 10 markets from scratch.

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Experience
22 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Hove, England, United Kingdom
Personality Overview

How Jeremy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jeremy cares about

iGaming Growth
His career is focused on scaling iGaming businesses, launching brands in new markets, and driving significant revenue growth for companies like JNS Gaming, Genting, and lift®.
Audience Acquisition
His current role as CEO of lift®, an acquisition platform, and his extensive background as a CMO underscore his focus on customer acquisition and marketing ROI.
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Career

Work history

6-2026
Chief Executive Officer
lift®
10-2024 - 6-2026
Chief Marketing Officer
Six Values
4-2021 - 1-2024
Chief Executive Officer, CMO & Board Director
JNS Gaming Ltd
10-2020 - 4-2021
Co-Founder & MD (Marketing & Digital Consultancy)
Liverbird Digital Ltd
9-2018 - 9-2020
Managing Director, CMO & Board Chairman
Genting Casinos UK
In the press

Media appearances

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Education
2013 - 2013
Telefonica Global Management Program
IESE Business School
2002 - 2003
CIM Diploma
CIM | The Chartered Institute of Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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