Jerilan G. in

Jerilan G.

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Senior Managing Director at Applecart
📍 United States

Jerilan is a Senior Managing Director at Applecart, where she advises Fortune 1000 executives on strategic communications. With a background that includes leadership roles at Yum! Brands and Edelman, she is described by colleagues as a top-notch strategist and an analytical, collaborative leader. She earned both her BS and MBA from Northwestern University.

Outside of her corporate advisory work, Jerilan is a passionate advocate and survivor. She is an avid cyclist, having completed a 100-mile century ride, and uses her personal experiences to raise awareness and inspire resilience, particularly around health challenges like breast cancer.

Unique fact: A gut feeling to not miss an appointment after a century bike ride led to an early breast cancer diagnosis, a story she shares to highlight the importance of screening.

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Experience
2 Years
Current Role
Senior Managing Director
Job Level
Senior
Location
United States
Personality Overview

How Jerilan shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jerilan cares about

Reputation Risk
She actively posts about the importance of managing reputation risk as a governance opportunity before it escalates into a crisis, a core focus of her advisory work.
Go-to-Market Strategy
As an independent board director for SaaS unicorn Staffbase and a former advisor for MAHA Global, she directly guides go-to-market strategy and scaling for growth companies.
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Career

Work history

7-2025
Senior Managing Director
Applecart
1-2023
Founder
New Capacity Partners LLC
6-2023
Independent Board Director
Staffbase
4-2023 - 4-2025
Board Advisor
MAHA Global
12-2022 - 1-2025
C-Suite Advisor, Business & Society Futures
Weber Shandwick
In the press

Media appearances

Applecart hires former Yum! Brands comms chief Jerilan Greene. Featured in PRWeek
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Education
Master of Business Administration (MBA)
Northwestern University Kellogg School of Management
Bachelor of Science (B.S.)
Northwestern University School of Speech
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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