Jerit Kunjumon

Activist
DISC Type : Cd

Programmatic Council at IAB SEA+India

Bengaluru, Karnataka, India

Overview

Jerit is an ad tech leader with over eight years of experience in programmatic advertising, monetization, and media strategy. As a Senior Account Manager at Magnite and a Programmatic Council member for IAB SEA+India, he focuses on driving revenue growth. He holds a Bachelors degree from Jawaharlal Nehru Technological University.

Outside of his core professional roles, Jerit has a keen interest in the evolution of modern technology, authoring a blog called "Life on Technology." He actively follows emerging trends in digital media, including CTV, live streaming, and new advertising formats across the Southeast Asia and India regions.

He was recently selected to join the prestigious IAB SEA+India 2026 Programmatic Council to help shape the future of the industry.

Personality Overview

Observative

Perfectionist

Logical And Quick

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Programmatic Advertising
As a member of the IAB SEA+India Programmatic Council, he is actively involved in shaping the future of programmatic advertising in the region.
Supply Path Optimisation
He recently shared a case study with Google exploring how evolving and direct supply path strategies can unlock significant revenue growth for publishers.
CTV Advertising
In an interview, he discussed the rapid growth of India's Connected TV (CTV) landscape and the strategies needed to unlock its full potential for advertisers.

Media Appearances

Leadership opportunities that define digital marketing across Southeast Asia and India: 2026 Board and Council roles. Featured in IAB SEA+India Blog

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Southeast Asia & India's AI Media Buying & Optimisation Breakthrough. Featured in IAB SEA+India Blog

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Work History

4-2026
Programmatic Council at IAB SEA+India
8-2023
Senior Account Manager at Magnite
10-2021 - 5-2023
Associate Project Manager at Ascendeum
11-2019 - 7-2021
Social Media Manager at Starberry
10-2016 - 10-2019
Assistant Team Lead at HCL Technologies

Education

2010 - 2014
Bachelor's degree from Jawaharlal Nehru Technological University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Programmatic Council at IAB SEA+India
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Insights For Selling To Jerit

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jerit is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Jerit

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Jerit move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jerit take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Jerit

Personality Compatibility


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