Jerraine L. in

Jerraine L.

Observer · DISC type ci
APAC Regional Brand Director at Rare Beauty
📍 Singapore

Jerraine L. is the APAC Regional Brand Director for Rare Beauty, with deep expertise in brand and category management across the beauty and retail sectors. Her career includes leadership roles at AMOREPACIFIC, Shiseido, and Sephora SEA. She holds a Bachelor of Arts from the National University of Singapore and a certification in digital marketing.

Outside of her corporate roles, Jerraine demonstrated significant leadership and marketing acumen during university. She was heavily involved in student life, holding positions like Chief Programmer and Marketing Head for various committees and productions, showcasing an early passion for publicity, sales, and marketing.

Unique fact: Jerraine leads Rare Beautys expansion and business across nine distinct markets in the Asia-Pacific region.

Read the full overview →
Experience
18 Years
Current Role
APAC Regional Brand Director
Job Level
Mid-senior
Location
Singapore
Personality Overview

How Jerraine shows up

Example Seeker
Value Driven
Assertive

They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Priorities

Topics Jerraine cares about

APAC Brand Expansion
Currently leading Rare Beauty's business across 9 APAC markets. Her social media posts frequently celebrate the growth of her APAC team and regional milestones.
Omni-channel Retail
A key focus during her time at Sephora SEA was enhancing omni-retail experiences and partnerships for brands, indicating a strong background in this area.
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Career

Work history

8-2024
APAC Regional Brand Director
Rare Beauty
5-2022 - 7-2024
Country General Manager
AMOREPACIFIC
10-2021 - 4-2022
Global Brand Manager, Strategic Marketing | Travel Retail (Prestige)
Shiseido
3-2021 - 9-2021
Senior Manager, Regional Brands & Category Partnership (Trade Marketing)
Sephora SEA
3-2019 - 2-2021
Senior Manager, Regional Category Management
Sephora SEA
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2002 - 2005
Bachelor of Arts
National University of Singapore
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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