Jesper Johnsen Steen

Wildcard
DISC Type : isc

Chief Marketing Officer at Ambu A/S

Copenhagen, Capital Region of Denmark, Denmark

Overview

Jesper Johnsen Steen is the Chief Marketing Officer at Ambu, bringing two decades of MedTech industry experience from roles at companies like Coloplast. He specializes in commercial strategy, P&L management, and sales force efficiency. He holds a Masters degree from Aarhus University.

He is deeply committed to cancer advocacy, serving as the Vice Chairman and a board member for the Copenhagen chapter of the Danish Cancer Society (Kræftens Bekæmpelse). This long-term volunteer role highlights a significant personal dedication to the cause.

In 2014, Jesper was named one of Denmarks Top 100 business talents under 35 in the leadership category by Berlingske Business.

Personality Overview

Curious But Skeptical

ROI Driven

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

MedTech Commercialization
As CMO of Ambu and former SVP at Coloplast, he has extensive experience in marketing, sales, and portfolio management in the medical technology sector.
Cancer Advocacy
Holds long-standing leadership roles, including Vice Chairman of the Board, at the Danish Cancer Society (Kræftens Bekæmpelse), demonstrating a deep personal commitment.
Global Market Strategy
He has managed business units and strategy across diverse international markets, including North America, Europe, and Asia, in both emerging and developed economies.

Media Appearances

Ambu A/S Executive & Employee Information - GlobalData. Featured in GlobalData

See Now

Work History

5-2025
Chief Marketing Officer at Ambu A/S
2-2024
Vice Chairman of the Board at Kræftens Bekæmpelse (Danish Cancer Society), Copenhagen Chapter
2-2023 - 4-2025
Senior Vice President, Wound & Skin Care at Coloplast
2-2022 - 2-2024
Board Member at Kræftens Bekæmpelse (Danish Cancer Society), Copenhagen Chapter
12-2020 - 2-2023
Senior Vice President, Region Europe South at Coloplast

Education

2002 - 2007
Master from Aarhus University
2006 - 2007
Finance and marketing from Macquarie University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Chief Marketing Officer at Ambu A/S
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Insights For Selling To Jesper

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jesper is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jesper

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Jesper move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jesper take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jesper

Personality Compatibility


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