Jesper Pugdal Vanghøj

Enigma
DISC Type : cdi

Brand Marketing Director at OK a.m.b.a.

Greater Aarhus Area, Denmark

Overview

Jesper Pugdal Vanghøj is a Brand Marketing Director at OK a. m. b. a. , with a strong background in retail/FMCG marketing. He has extensive experience in campaign management, product launches, and portfolio management.

He is passionate about team leadership and driving results through people, managing a team of six. Jesper is known for his visionary and strategic approach to marketing.

He won MLDKs "Årets Nyhed 2023 – Away From Home" for Arla Pros "bag in box" solution.

Personality Overview

Persuasive & Assertive

Hard To Convince

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Brand Marketing
Jesper is currently a Brand Marketing Director at OK a. m. b. a. and has a strong background in retail/FMCG marketing.
Product Launches
He has successfully launched new products and developed new communication universes, demonstrating a keen interest in bringing innovations to market.
Sustainable Packaging
Jesper was proud to win an award for a "bag in box" solution for Arla Pro, highlighting his focus on sustainable packaging initiatives.

Media Appearances

Jesper has no verified media appearances

Work History

5-2025
Brand Marketing Director at OK a.m.b.a.
10-2024 - 5-2025
Head of Marketing at OK a.m.b.a.
3-2024 - 10-2024
Marketing Manager at OK a.m.b.a.
12-2019 - 3-2024
Head of Marketing, Food Service at Arla Foods
11-2018 - 12-2019
Senior Category Manager, Cheese at Arla Foods

Education

2006 - 2008
HD (A) from Aarhus University
Education details unavailable from Tvis

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Aarhus Area, Denmark Job Level : Mid-senior Designation : Brand Marketing Director at OK a.m.b.a.
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Insights For Selling To Jesper Pugdal

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jesper Pugdal is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jesper Pugdal

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Jesper Pugdal move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Jesper Pugdal take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Jesper Pugdal

Personality Compatibility


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