Jessica Claar in

Jessica Claar

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Senior Vice President Marketing Communications Central Europe at Mastercard
📍 Frankfurt, Hesse, Germany

Jessica Claar is the Senior Vice President of Marketing Communications for Central Europe at Mastercard, where she leads brand strategy across multiple European markets. With a background in the automotive industry and education from Copenhagen Business School and Tsinghua University, she is a driver of digital advertising, technology, and marketing innovation.

Having lived in eight countries, Jessica is a self-described cosmopolite. She is a strong supporter of #womenintech and frequently speaks at industry congresses and events on topics ranging from AI to future-proofing marketing organizations. Her work often supports social impact, including sustainability initiatives and empowering filmmakers.

She was instrumental in launching Mastercard’s first purpose-driven restaurant, Kykloi by Priceless, showcasing her commitment to innovative, impactful brand experiences.

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Experience
20 Years
Current Role
Senior Vice President Marketing Communications Central Europe
Job Level
Leadership
Location
Frankfurt, Hesse, Germany
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Jessica cares about

Purpose-Driven Marketing
She spearheaded the launch of Mastercard's first purpose-driven restaurant and previously led the Priceless Planet Coalition in Europe, showing a focus on creating social impact.
Creative Team Leadership
Her social media posts consistently celebrate her team's creative achievements, including winning five Cannes Lions and a Gold Lion for Creative Brand.
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Career

Work history

4-2024
Senior Vice President Marketing Communications Central Europe
Mastercard
6-2023 - 3-2024
Full-time parenting
Career Break
1-2023 - 5-2023
Priceless Planet Coalition Lead Europe
Mastercard
1-2022 - 5-2023
Vice President Marketing Communications Central Europe
Mastercard
8-2018 - 12-2021
Vice President Marketing Communications Germany & Switzerland
Mastercard
In the press

Media appearances

Jessica Claar – Golden Drum Speaker Profile. Featured in Golden Drum
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Jessica Claar übernimmt die Marketingleitung auf Europaebene. Featured in Horizont
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Education
2006 - 2008
Master of Science (MS)
Copenhagen Business School
2007 - 2007
IMBA
Tsinghua University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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