Jessica Pineda Vargas is a seasoned marketing and innovation professional with over a decade of experience at BBVA. An alumna of Tecnológico de Monterrey, she currently serves as an Innovation Manager, focusing on sustainability and responsible investment to foster economic and social development.
Drawing from her background, Jessica has a keen interest in cultural events, having previously managed marketing and public relations for the International Film Festival of Cancún. This experience highlights her ability to manage corporate image and stakeholder relationships in dynamic environments.
She is a public speaker for BBVA, presenting on topics like sustainability and inclusive growth for small and medium-sized enterprises.
Read the full overview →They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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