Jessica Pineda Vargas is a seasoned marketing and innovation professional with over a decade of experience at BBVA. An alumna of Tecnológico de Monterrey, she currently serves as an Innovation Manager, focusing on sustainability and responsible investment to foster economic and social development.
Drawing from her background, Jessica has a keen interest in cultural events, having previously managed marketing and public relations for the International Film Festival of Cancún. This experience highlights her ability to manage corporate image and stakeholder relationships in dynamic environments.
She is a public speaker for BBVA, presenting on topics like sustainability and inclusive growth for small and medium-sized enterprises.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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