Jessica Ribbens

Evaluator
DISC Type : cds

Founder at Digital Trade School

Grand Haven, Michigan, United States

Overview

Jessica is an entrepreneurial digital marketer dedicated to simplifying the field for newcomers. She created "The Digital Marketing Starter Kit" and is the founder of Digital Trade School, focusing on providing hands-on experience. She holds a Bachelor of Business Administration from Grand Valley State University and is certified in Advanced Google Ads.

Outside of her direct marketing work, Jessica champions the idea of stepping away from screens to foster new ideas. She believes some of the best strategies are developed by getting outdoors and into the fresh air, suggesting a personal value for mindfulness and a balanced approach to creative work.

She has successfully developed campaigns that have driven millions in revenue for clients.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Marketing for Beginners
Her entire professional focus, from her marketing kit to social media content, is on helping aspiring marketers confidently break into the industry, especially with no prior experience.
Hands-on Education
She created a challenge-based program and is founding a digital trade school to help people learn by doing, building a portfolio with practical skills rather than just theory.
Digital Entrepreneurship
As the creator of her own digital marketing course and the founder of the upcoming Digital Trade School, she is actively building her own ventures in the online education space.

Media Appearances

Jessica has no verified media appearances

Work History

2025
Founder at Digital Trade School
8-2023
Digital Marketing Coordinator at Holland Vision Systems
5-2023 - 8-2023
Marketing Intern at Holland Vision Systems
5-2023 - 8-2023
Sales/ Social Media Manager at Roof Maxx Grandville
6-2020 - 5-2023
Head Cashier/Front End Supervisor at Menards

Education

2020 - 2024
Bachelor of Business Administration from Grand Valley State University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Grand Haven, Michigan, United States Job Level : Leadership Designation : Founder at Digital Trade School
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Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jessica

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jessica take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jessica

Personality Compatibility


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