Jim Gonzales

Jim is the founder of black tofu, where he builds content and storytelling systems for startups from Seed to Series C. His background includes roles at Cloudflare, Workday, and LawVu, and he holds a Bachelor of Arts from UC San Diego. People who have worked with him describe him as thoughtful, empathetic, and hardworking.

Outside of his professional work, Jim is a content creator who actively critiques and rates marketing advertisements he finds around San Francisco. He shares his entrepreneurial journey and professional insights openly, aiming to provide authentic and convertible content strategies for others.

Unique fact: Two years ago, while unemployed, he stood outside the Dreamforce conference with a sign that read, “Hire me. I’m like AI with better small talk.”