Jim Hirsch

Doer
DISC Type : ds

Global VP Sales, General Embedded Market at Blackberry QNX

Hollis, New Hampshire, United States

Overview

Jim Hirsch serves as the Global VP of Sales at BlackBerry QNX, bringing over 25 years of experience in the Federal, Aerospace & Defense, and Industrial Automation sectors. His career spans the US Navy, Raytheon, and Ansys. Colleagues describe him as a "business innovator" and a respected, results-driven sales executive.

He places a strong emphasis on team building and camaraderie. He recently shared his pride in hosting a dinner for his entire worldwide team in Vancouver during their sales kickoff, highlighting the importance of celebrating shared success and building strong team connections.

Unique fact: Jim is a US Navy veteran and has been a key part of multiple successful startups that resulted in an IPO or acquisition.

Personality Overview

Strategic Planner

Risk-Accepting

Deliberate Doer

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Edge AI Systems
He recently promoted QNX's expanded collaboration with NVIDIA to power safety-critical edge AI systems for robotics, medical, and industrial applications.
Naval Defence Tech
Announced a collaboration between QNX and TKMS to integrate Canadian software innovation into global naval defence programs for highly reliable systems.
Robotics & Automation
His role covers the robotics market, and he actively promotes industry events like the Boston Robotics Summit and Expo on behalf of QNX.

Media Appearances

BlackBerry QNX is optimistic on robotic surgery but says autonomy isn't here yet. Featured in The Robot Report

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Get In: The Connected Vehicle Podcast – Episode 1 (BlackBerry). Featured in BlackBerry QNX Blog

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BlackBerry QNX is optimistic on robotic surgery but says autonomy isn’t here yet. Featured in Fixed.co.uk

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Work History

12-2025
Global VP Sales, General Embedded Market at Blackberry QNX
9-2024 - 12-2025
VP Sales, North America & EMEA General Embedded Market at Blackberry QNX
8-2019 - 9-2024
Sr. Director Enterprise Accounts - Aerospace & Defense at ANSYS, Inc.
1-2019 - 8-2019
Vice President North America Sales, Industrial, Auto and Networking Markets at Wind River
7-2013 - 8-2019
VP Sales, Industrial Automation & Healthcare Markets, Americas at Wind River

Education

1985 - 1989
BS from Franklin Pierce University
2001 - 2001
Mini MBA from Executive Conversation, 2001

More Information

Social Presence :

Prographics :

Exp : 26 Location : Hollis, New Hampshire, United States Job Level : Senior Designation : Global VP Sales, General Embedded Market at Blackberry QNX
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Insights For Selling To Jim

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jim is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jim

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jim move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jim take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jim

Personality Compatibility


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