Jim Marascio in

Jim Marascio

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Principal & Chief Executive Officer at Pisco CRM
📍 Charlotte, North Carolina, United States

Jim Marascio is the Principal and CEO of Equals 11, a certified Salesforce consulting partner focused on post-implementation optimization. A technology executive with over 25 years of experience in roles like CIO and CTO, he holds an MBA and has a background in software engineering.

Outside of his technology career, Jim is highly active in civic life, having run for the Mecklenburg County Board of Commissioners. He has served on numerous local boards, including for the City of Charlotte, UNC Charlottes College of Computing, and the Charlotte Catholic High School Foundation.

Unique fact: Jims interest in technology started early; he attended a coding camp back in the fourth grade.

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Experience
31 Years
Current Role
Principal & Chief Executive Officer
Job Level
Leadership
Location
Charlotte, North Carolina, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jim cares about

Salesforce Optimization
As CEO of Equals 11, his entire focus is helping mid-market and nonprofit clients realize the full value of their Salesforce investment after implementation.
Local Governance
Ran for Mecklenburg County Board of Commissioners, focusing on fiscal accountability, public safety, and efficient spending of tax dollars.
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Career

Work history

12-2025
Principal & Chief Executive Officer
Pisco CRM
5-2022
Principal & Chief Executive Officer
Equals 11
5-2022
Software Engineering Outsourcing Advisor
Accelerance
5-2022
Principal & Chief Executive Officer
Equals11
12-2020 - 6-2022
Chief Operating Officer & Chief Technology Officer
DART Innovation
In the press

Media appearances

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Education
Bachelor of Science in Business Administration
Bryant University
Master of Business Administration - MBA
University of Maine
Data Science and Analytics Professional Certificate: Data Science for Executives
Columbia University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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