Joanna Carman in

Joanna Carman

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Director of Plusnet at Plusnet
📍 United Kingdom

Joanna Carman is the Director and CMO of Plusnet, part of the BT Group, where she oversees the value broadband brand for over 1. 2 million customers. Described as an inspirational and driven leader, she has a background in transformation and commercial strategy. She studied Artificial Intelligence at the University of Oxford.

She is a strong advocate for authentic leadership, believing that individuality is a powerful tool in the workplace. Joanna is passionate about continuous learning and recently educated herself on AI to understand its applications beyond mainstream uses. She champions simplicity and clear value propositions in both business and life.

Interesting fact: When a colleague at a new job told her, "we dont wear trainers here, " her simple response was, "I do, " establishing her commitment to authenticity.

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Experience
17 Years
Current Role
Director of Plusnet
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Joanna shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Joanna cares about

Authentic Leadership
A frequent topic in her interviews and posts, she believes that being yourself is more powerful than emulating other leaders and fosters a better work environment.
AI in Business
Recently completed a course on Artificial Intelligence at Oxford to better understand its strategic applications beyond consumer tech like Netflix or ChatGPT.
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Career

Work history

11-2021
Director of Plusnet
Plusnet
5-2020 - 11-2021
Transformation, Digital, CX Director (Enterprise)
BT
9-2019 - 5-2020
Transformation Director (Enterprise)
BT
7-2018 - 5-2020
VP Commercial
The Signal Group
7-2016 - 7-2018
Head of Program and Commercial GTM
Vodafone
In the press

Media appearances

Plusnet director: There's a craving for individuality at work. Featured in Business Leader UK
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Jo Carman on her 'squiggly' career and Plusnet's rebrand. Featured in Creative Salon
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Education
4-2025 - 6-2025
Artificial Intelligence
Saïd Business School, University of Oxford
2004 - 2007
BSc Hons
The London School of Economics and Political Science (LSE)
Master of Arts (M.A.)
London College of Law
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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