Joanna French

Enthusiast
DISC Type : i

Marketing Director at Painterland Sisters

Boston, Massachusetts, United States

Overview

Joanna French is the Marketing Director at Painterland Sisters, recognized as the fastest-growing yogurt brand in the natural channel. She also co-owns Harbinger, a CPG content studio, with her husband. Joanna holds a Bachelor of Science from Champlain College and specializes in comprehensive brand and marketing strategy.

Outside of her primary role, Joanna is deeply involved in the food startup community as a Mentor in Residence at Branchfood, where she guides emerging CPG businesses. Her work often intersects with her personal life through her husband-wife creative partnership at Harbinger.

Joanna was part of the leadership team when Painterland Sisters won "Best New Organic Food Product" at the 2024 Expo West.

Personality Overview

Story Driven

Amiable & Agreeable

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

CPG Brand Building
Leads marketing for the fastest-growing natural yogurt brand and runs a CPG content studio, demonstrating expertise in growing consumer brands from the ground up.
Natural & Organic Food
Her work is centered in the natural products space, highlighted by her brand's organic certification and major award wins at industry events like Expo West.
Food Entrepreneurship
She is the co-owner of a creative studio and serves as a Mentor in Residence at Branchfood, actively supporting founders in the food and beverage industry.

Media Appearances

Joanna has no verified media appearances

Work History

1-2023
Marketing Director at Painterland Sisters
9-2021 - 12-2022
Marketing Consultant at Painterland Sisters
Partner & Marketing Lead at Harbinger
9-2020
Mentor in Residence at Branchfood
1-2020 - 12-2022
Marketing Consultant at Bridge 2 Opportunities

Education

Bachelor of Science (BS) from Champlain College
Education details unavailable from Pinkerton Academy

More Information

Social Presence :

Prographics :

Exp : 6 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Marketing Director at Painterland Sisters
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Joanna

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Joanna take some risk or not?

  • They can take some low-probability risks if needed.

You And Joanna

Personality Compatibility


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