Joanna Stephenson

Doer
DISC Type : sd

Fractional CMO at Igloo Vision

Ciudad de Wakefield, Inglaterra, Reino Unido, United Kingdom

Overview

Joanna is the Managing Director of Think B2B Marketing, a specialized agency she founded with over 30 years of experience in the packaging, print, and technology sectors. A graduate of The University of Manchester, colleagues describe her as inspirational, passionate, and diligent, with a strong point of view on brand growth.

A self-confessed "marketing and packaging geek, " Joanna is passionate about the industrys future. She actively volunteers with Young People in Print, an organization dedicated to attracting the next generation of talent. She is also a vocal advocate for recognizing and supporting women within the packaging sector.

Frustrated by agencies that didnt understand her industry, she founded her own B2B marketing firm to fill that specific knowledge gap.

Personality Overview

Deliberate Doer

Fast-paced

Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Packaging Industry Evolution
A self-described "packaging geek, " she frequently chairs and speaks at industry events on market trends, sustainability, and the future of packaging.
B2B Marketing Strategy
Founded her agency to provide specialized marketing for nuanced industries like manufacturing, technology, and life sciences, focusing on effective communication and growth.
Women in Packaging
Co-founded the Women in Packaging initiative to connect, recognize, and support female professionals, advocating for more women in leadership and technical roles.

Media Appearances

Joanna has no verified media appearances

Work History

9-2025
Fractional CMO at Igloo Vision
2-2024
Volunteer Staff at Young People in Print
10-2014
Managing Director at Think B2B Marketing
6-2014
Shareholder at design by PH
1-2008 - 6-2023
Director of Marketing at FIA UK

Education

1989 - 1992
BSc Hons from The University of Manchester
1986 - 1988
Education details unavailable from Christleton High School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Ciudad de Wakefield, Inglaterra, Reino Unido, United Kingdom Job Level : Leadership Designation : Fractional CMO at Igloo Vision
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Joanna

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Joanna take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Joanna

Personality Compatibility


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