Joanna Stephenson in

Joanna Stephenson

Doer · DISC type sd
Fractional CMO at Igloo Vision
📍 Ciudad de Wakefield, Inglaterra, Reino Unido, United Kingdom

Joanna is the Managing Director of Think B2B Marketing, a specialized agency she founded with over 30 years of experience in the packaging, print, and technology sectors. A graduate of The University of Manchester, colleagues describe her as inspirational, passionate, and diligent, with a strong point of view on brand growth.

A self-confessed "marketing and packaging geek, " Joanna is passionate about the industrys future. She actively volunteers with Young People in Print, an organization dedicated to attracting the next generation of talent. She is also a vocal advocate for recognizing and supporting women within the packaging sector.

Frustrated by agencies that didnt understand her industry, she founded her own B2B marketing firm to fill that specific knowledge gap.

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Experience
17 Years
Current Role
Fractional CMO
Job Level
Leadership
Location
Ciudad de Wakefield, Inglaterra, Reino Unido, United Kingdom
Personality Overview

How Joanna shows up

Deliberate Doer
Fast-paced
Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Joanna cares about

Packaging Industry Evolution
A self-described "packaging geek, " she frequently chairs and speaks at industry events on market trends, sustainability, and the future of packaging.
B2B Marketing Strategy
Founded her agency to provide specialized marketing for nuanced industries like manufacturing, technology, and life sciences, focusing on effective communication and growth.
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Career

Work history

9-2025
Fractional CMO
Igloo Vision
2-2024
Volunteer Staff
Young People in Print
10-2014
Managing Director
Think B2B Marketing
6-2014
Shareholder
design by PH
1-2008 - 6-2023
Director of Marketing
FIA UK
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1989 - 1992
BSc Hons
The University of Manchester
1986 - 1988
Education details unavailable
Christleton High School
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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