Jocelyn Da Silva, MBA in

Jocelyn Da Silva, MBA

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Vice President Sales and Marketing at Alberta New Home Warranty Program
📍 Calgary, Alberta, Canada

Jocelyn is an executive-level marketing professional with 20+ years of experience leading strategy for top international brands like Steel Blue and Thule Group. Colleagues describe her as a results-focused, strategic, and inspirational leader. She holds an MBA and has expertise in brand leadership and ESG principles.

Originally from Canada, Jocelyn embraces an active lifestyle in Australia with her husband and children, enjoying golf and Western Australias coastline. She has contributed to her community through board membership at the "Wheels for Hope" charitable foundation, demonstrating a strong commitment to social impact.

She has built a truly global career, leading marketing for major brands across Canada and Australia.

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Experience
16 Years
Current Role
Vice President Sales and Marketing
Job Level
Senior
Location
Calgary, Alberta, Canada
Personality Overview

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Communication Style
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Priorities

Topics Jocelyn cares about

Brand Strategy
She has extensive experience growing international brands, including leading a recent brand refresh for the Alberta New Home Warranty Program to reflect its 50-year legacy.
ESG & Social Impact
Her professional expertise includes Environmental, Social, and Governance (ESG) principles, and she has served on the board of a charitable foundation, "Wheels for Hope".
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Career

Work history

1-2025
Vice President Sales and Marketing
Alberta New Home Warranty Program
5-2021 - 6-2024
Chief Marketing Officer
Steel Blue boots
2-2016 - 4-2021
Head of Marketing & Digital
Capricorn Society Ltd
12-2014 - 5-2015
Acting Marketing Director
H&R Block Canada
5-2012 - 1-2015
Global Marketing Director, Thule Child Transport Systems
Thule Group
In the press

Media appearances

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Education
5-2025
Level 1 General Insurance
Alberta Insurance Council
2-2020 - 12-2023
Master of Business Administration - MBA
Australian Institute of Management
2-2020 - 7-2022
Graduate Certificate in Strategy and Leadership
Australian Institute of Management
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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