Joe Laszlo

Initiator
DISC Type : Di

Global Head of Insights at Shoptalk

New York, New York, United States

Overview

Joe has no verified overview

Personality Overview

Risk-Accepting

Confident

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Joe has no verified topics they care about

Media Appearances

Joe has no verified media appearances

Work History

3-2025 - 11-2025
Global Head of Insights at Shoptalk
3-2024
Head of Content & Insights, U.S. at Shoptalk
6-2018 - 3-2024
Vice President, Content at Shoptalk
6-2018 - 6-2023
Vice President, Content at Groceryshop
3-2017 - 6-2018
Research Director and Principal Analyst at The Relevancy Group

Education

1994 - 1996
Master of Arts in Law and Diplomacy from The Fletcher School at Tufts University
1989 - 1993
BA from Columbia College, Columbia University

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Mid-senior Designation : Global Head of Insights at Shoptalk
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Joe

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Joe take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Joe

Personality Compatibility


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