Joe Miller

Joe Miller is the owner and developer of Beard Octane and Beef Octane, two e-commerce brands with a distinct automotive vibe. A graduate of Western Connecticut State University, he leveraged his background in cosmetics manufacturing to launch his successful mens grooming line.

Outside of his business, Joe is a passionate car enthusiast, frequently attending car shows and infusing his love for the automotive scene directly into his brands identity. He is a family man who co-runs the business with his wife, having left a corporate job to pursue his entrepreneurial passion.

Unique fact: Joe started his national brand, Beard Octane, from his home kitchen after being unable to find beard care products that met his standards.