Joe Piekarski in

Joe Piekarski

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Senior Director GTM at Substrata
📍 New York, New York, United States

Joe Piekarski serves as the Senior Director of Go-To-Market at Substrata, applying over 10 years of B2B sales expertise to shorten sales cycles. His experience includes director-level roles at Panaya and myInterview. Colleagues consistently describe him as talented, exemplary, and a strong all-rounder.

He is passionate about transforming the sales industry through innovative technology. He has authored articles on best practices for product demonstrations and prospect qualification, aiming to help other sales professionals improve their conversion rates and crush their quotas.

As Director of Worldwide Sales at myInterview, he founded the sales team and single-handedly brought in the companys first $1. 5 million in revenue.

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Current Role
Senior Director GTM
Location
New York, New York, United States
Personality Overview

How Joe shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Joe cares about

Go-To-Market Strategy
His current role is Senior Director of GTM, and he previously developed the GTM strategy, including pricing and target market, for a post-seed startup.
Sales Enablement
He created a detailed MEDDIC sales playbook from scratch at a previous company and has published articles advising sales professionals on effective demo and qualification techniques.
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Career

Work history

1-2024
Senior Director GTM
Substrata
11-2017
Sales Consultant
B2Bvoyager
2-2021 - 12-2023
Enterprise Sales Director
Panaya
6-2018 - 10-2019
Director of Worldwide Sales
myInterview
7-2017 - 6-2018
Manager Strategic Partnerships
WeWork
In the press

Media appearances

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Education
2006 - 2010
Bachelor of Business Administration (BBA)
Brooklyn College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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