Joe Sauer
Login to view DISC.Joe Sauer is the Founder & CEO of EmotiSphere Insights, where he applies his expertise in neuromarketing to help brands use sound and music effectively. An award-winning researcher with an MBA from McGill University, he is a global authority on how emotion influences consumer behavior, particularly in response to audio branding.
Colleagues and clients describe him as a highly competent, caring, and innovative leader. He is also recognized as an effective presenter and a convincing communicator who speaks with confidence-inspiring conviction. People often describe him as caring, innovative, and an expert.
He adapted the Implicit Association Test (IAT) to measure emotional responses to sonic branding, a significant innovation in marketing research.
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