Joel Bergman in

Joel Bergman

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Head of CRM at Hemköp
📍 Stockholm, Stockholm County, Sweden

Joel is the Head of CRM at Hemköp, bringing extensive experience in marketing, loyalty, and e-commerce from top brands like Scandic Hotels and SAS. An experienced leader of global and agile teams, he holds a Masters degree from Uppsala University and has a strong international profile.

His professional background with Springtime Group, which represents brands like Runner’s World and Bicycling, suggests a personal interest in health, fitness, and an active lifestyle. He also follows major consumer and consulting brands like The Walt Disney Company and McKinsey & Company.

Unique fact: Joel was a finalist for "Best Facebook Page of the Year" in Norway at the 2017 Gullenken awards.

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Experience
19 Years
Current Role
Head of CRM
Job Level
Mid-senior
Location
Stockholm, Stockholm County, Sweden
Personality Overview

How Joel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Joel cares about

Customer Loyalty
He has led loyalty and retention strategies at major companies like Scandic Hotels and Scandinavian Airlines, focusing on metrics like CLV, churn, and retention.
CRM & MarTech
As the current Head of CRM, he has a track record of owning MarTech roadmaps and leading the implementation of new CDP and CRM platforms.
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Career

Work history

3-2021
Head of CRM
Hemköp
1-2019 - 3-2021
Head of Loyalty
Scandic Hotels
3-2017 - 12-2018
Head of Marketing & E-commerce
Springtime Group
8-2015 - 3-2017
Head of Marketing
TGI Fridays
1-2013 - 8-2015
Manager, Strategic Loyalty Business Development
SAS - Scandinavian Airlines
In the press

Media appearances

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Education
Master
Uppsala University
Bachelor’s Degree
Isenberg School of Management, UMass Amherst
High School
Willingboro High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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