Joel Purcell is a Managing Director and Financial Advisor at Northwestern Mutual, where he co-leads Purcell Financial with his wife, Jacki. A University of Kentucky graduate, he specializes in retirement and risk management for professionals. He was recently named a 2026 Forbes Best-in-State Financial Security Professional for Ohio.
Alongside his wife, Joel is a father to two daughters, Lyla and Aria. He grew up in Kentucky and now resides in Cincinnati, where he is actively involved in his church. He enjoys spending his free time with family and friends, building on his passion for strengthening community ties.
He and his wife have a unique professional mission: to unite marriages and make money a fun topic for couples through transparent financial planning.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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