Joey Murray in

Joey Murray

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Managing Partner at Mercenary Ventures
📍 Los Angeles, California, United States

Joey Murray is the Managing Partner at Mercenary Ventures, a fund focused on seed-stage CPG companies. He leverages his background in finance, operations, and e-commerce to invest in and advise emerging brands. He holds a Bachelor of Science in Financial Mathematics from UC Santa Barbara.

Outside of work, Joey is passionate about health, wellness, and high-quality food. He follows thought leaders on nutrition, such as Andrew Huberman, and shows a deep appreciation for premium food brands. His creation of a coffee company was inspired by sailing through the Caribbean.

Unique fact: Joey co-created Blue Island Coffee while sailing from island to island, combining his passions for adventure and quality consumer products.

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Experience
5 Years
Current Role
Managing Partner
Job Level
Mid-senior
Location
Los Angeles, California, United States
Personality Overview

How Joey shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Joey cares about

CPG Brand Building
As a CPG investor and brand creator, he is actively involved in advising and developing new brands like Aisle, Sanzo, and Halfday Iced Tea.
Retail Strategy
He recently highlighted a partnership with Albertsons and Safeway to launch a program for new and trending brands in their stores.
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Career

Work history

7-2022
Managing Partner
Mercenary Ventures
3-2020
Managing Partner
MERCENARY
1-2023
Investor, Strategic Advisor
Aisle
2-2022
Director of Operations, Investor
Blue Island Coffee
4-2020
Strategic Advisor, Investor
Sanzo
In the press

Media appearances

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Education
2013 - 2017
Bachelor of Science - BS
UC Santa Barbara
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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