Joey Zeelen in

Joey Zeelen

Go-getter · DISC type d
Founder/Managing Director at STUDIO ØUTLIER
📍 Netherlands

Joey Zeelen is the founder of ØUTLIER, an insight and strategy agency. Previously the Managing Director for EMEA at Crowd DNA, he has extensive experience leading cultural insights projects for world-renowned brands like Google, Nike, and IKEA. He earned his MA from Leiden University.

Outside of his professional life, Joey is a passionate record collector and a professional tattoo artist, sharing his artwork on his Instagram, @joey_zeelen. He is also a DJ and enjoys helping brands understand and shape culture from the grassroots level.

Joey was named the D&IN Insights Professional of the Year at the agency side for 24/25.

Read the full overview →
Experience
10 Years
Current Role
Founder/Managing Director
Job Level
Mid-senior
Location
Netherlands
Personality Overview

How Joey shows up

Self-Confident
Vision Oriented
Direct & Candid

They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Priorities

Topics Joey cares about

Cultural Strategy
Helps global brands understand cultural shifts and translate them into actionable strategies for commercial growth and relevance.
Fringe Culture
Gets excited by digging into culture from the grassroots up and at the fringes to find authentic insights for brands.
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Career

Work history

7-2025
Founder/Managing Director
STUDIO ØUTLIER
9-2024 - 7-2025
Managing director EMEA
STRAT7 Crowd DNA
12-2023 - 10-2024
Head Of Agency - EMEA (London, Amsterdam, Stockholm)
STRAT7 Crowd DNA
1-2023 - 12-2023
Head Of Agency - Amsterdam & Stockholm
STRAT7 Crowd DNA
1-2022 - 1-2023
Director, Cultural Insights & Strategy
STRAT7 Crowd DNA
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2015
MA
Leiden University
2008 - 2012
Bachelor of Science (BSc)
Maastricht University
2001 - 2007
Economics
Valuascollege Venlo
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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