Johan Liden in

Johan Liden

Evaluator · DISC type csd
Chief Creative Officer at WHOOP
📍 Brooklyn, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
27 Years
Current Role
Chief Creative Officer
Job Level
Leadership
Location
Brooklyn, New York, United States
Personality Overview

How Johan shows up

Hard To Convince
Thorough Evaluator
Quality Focused

They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Priorities

Topics Johan cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2025
Chief Creative Officer
WHOOP
2006 - 9-2025
Founder
aruliden
2005 - 2006
Director of Footwear
Converse, Nike Inc.
2004 - 2005
Director of Design
MAC Cosmetics, Estée Lauder
1-1999 - 1-2004
Studio Director
fuseproject
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1999 - 2000
Product design
California College of the Arts
1998 - 2000
Industrial design
Konstfack
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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