Johan Welén in

Johan Welén

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Director Customer Base Management at Schibsted
📍 Greater Stockholm Metropolitan Area, Sweden

Johan Welén is the Vice President of Subscriptions for Sweden at Schibsted, with over 15 years of strategic experience in commercial management, marketing, and customer experience. He holds an MSc from Linköping University and focuses on accelerating digital subscription growth. Colleagues describe him as a "strategic visionary" and an "inspiring leader".

He believes that the foundation for subscriber retention is built from the initial sales offer, cautioning against the overuse of free trials which can devalue a product or service.

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Experience
15 Years
Current Role
Director Customer Base Management
Job Level
Mid-senior
Location
Greater Stockholm Metropolitan Area, Sweden
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Johan cares about

Subscriber Retention
He emphasizes that retention strategy begins with the initial sales offer and focuses on improving customer lifetime value in his current role at Schibsted.
Digital Subscription Models
As VP Subscriptions at Schibsted, his primary focus is on accelerating digital subscription growth and developing new subscription models for media brands.
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Career

Work history

5-2025
Director Customer Base Management
Schibsted
4-2024
Vice President Subscriptions Sweden
Schibsted
6-2024 - 2-2025
Styrelseledamot
Omni.se
2-2022 - 4-2024
Director Customer Engagement
Storytel
12-2022 - 5-2023
CMO, Chief Marketing Officer (acting)
Storytel
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2004 - 2009
MSc
Linköping University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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