Johanna McDowell in

Johanna McDowell

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Managing Partner and director, UK & South Africa at Scopen Africa (Pty) Ltd
📍 City of Johannesburg, Gauteng, South Africa

Johanna McDowell is the Founder and CEO of Independent Agency Selection (IAS) and Managing Partner for SCOPEN Africa, specializing in optimizing marketer-agency relationships. Her extensive career since 1974 includes senior marketing and advertising roles in both the UK and South Africa, complemented by a certification in Corporate M&A.

Johanna is a globally recognized leader in public relations, having served as the World President of the International Public Relations Association (IPRA). She has also been recognized for her business acumen with the Ernst & Young "Entrepreneurial Winning Women" award and is deeply involved in shaping industry standards.

In 2012, she held the prestigious position of World President for the International Public Relations Association (IPRA), guiding the global profession.

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Current Role
Managing Partner and director, UK & South Africa
Location
City of Johannesburg, Gauteng, South Africa
Personality Overview

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Priorities

Topics Johanna cares about

Agency Selection
As the founder of IAS, she is a leading consultant for marketers on how to select, manage, and optimize relationships with their advertising agency partners.
Marketing Industry Research
Through SCOPEN Africa's biennial AGENCY SCOPE study, she analyzes and provides insights on marketer-agency relationships, agency performance, and evolving industry trends.
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Career

Work history

2-2016
Managing Partner and director, UK & South Africa
Scopen Africa (Pty) Ltd
4-2007
Consultant
Ad Forum Consultants Club
3-2006
Founder & Chief Executive Officer
Independent Agency Selection (IAS)
1-1992
Member Emeritus, former World President and Board Member
IPRA International Public Relations Association
6-1994
Fellow, Honorary Life Member, Board and Council member for 11 years. Nomination Committee 5 years
Institute of Directors in Southern Africa
In the press

Media appearances

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Education
1970 - 1973
Business Studies and Marketing EU
Kingston University, formerly Twickenham College of Technology
1972 - 1973
Post Graduate
Institute of Marketing, UK
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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