John B Stapleton

Commander
DISC Type : D

Entrepreneur, Speaker, Investor, Advisor, Mentor at John Stapleton

London, England, United Kingdom

Overview

John is a serial entrepreneur with over 30 years of experience in the food and beverage industry, known for pioneering new consumer categories. He co-founded and successfully exited both the New Covent Garden Soup Co. and Little Dish. Currently, he is an active investor, advisor, and mentor to startups, notably through Mission Ventures and The Redesdale Food & Beverage Fund.

Originally from a farm in Ireland, Johns interest in food science and nutrition was sparked by his time as a sportsman representing Ireland in track and field. He has a passion for business and often speaks on entrepreneurial topics, sharing lessons from both his successes and failures. He currently resides in both Munich and London.

Unique fact: Six weeks before launching his brand Little Dish, with retail orders waiting, he made the high-stakes decision to fire his manufacturing partner.

Personality Overview

Strong-Willed

Decisive

Candid & Clear

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Food & Bev Innovation
He has a track record of creating new categories, like fresh soup and toddler food, and now invests in and mentors innovative challenger brands through his VC funds.
Entrepreneurial Journey
He frequently speaks about his 30+ year journey of founding, scaling, and exiting businesses, emphasizing the valuable lessons learned from both successes and failures.
Venture Capital
He is a founding partner at The Redesdale Food & Beverage Fund, a VC firm focused on early-stage Irish food and drink companies, and an investor-director at Mission Ventures.

Media Appearances

John Stapleton The 'Authentic Entrepreneur' with over 30 years .... Featured in Spotify

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Getting back up and smashing it with John Stapleton | S3E8. Featured in Spotify

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71 John Stapleton – New Covent Garden Soup Company. Featured in Apple Podcasts

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Work History

1-2016
Entrepreneur, Speaker, Investor, Advisor, Mentor at John Stapleton
1-2021
Founding Partner at The Redesdale Food & Beverage Fund
9-2017
Co-Founder & Director at Mission Ventures
8-2020
Investor at Insane Grain
4-2018
Investor at Spoon Cereals UK Ltd

Education

1991 - 1992
Diploma in Marketing (DM) from CIM | The Chartered Institute of Marketing
1989 - 1991
DMS from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 39 Location : London, England, United Kingdom Job Level : Leadership Designation : Entrepreneur, Speaker, Investor, Advisor, Mentor at John Stapleton
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Insights For Selling To John B

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John B is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from John B

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will John B move?

  • If convinced, they can reach decisions quite fast.
  • Can John B take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And John B

Personality Compatibility


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