John Burhoe in

John Burhoe

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Director, Head of Insurance Partnerships at Luma Financial Technologies
📍 Dallas-Fort Worth Metroplex, United States

John Burhoe is a seasoned financial services executive with over 30 years of experience, specializing in annuity distribution and sales leadership. He has a proven track record of growing distribution for major firms and currently serves as Executive Vice President, Annuity Distribution at Liberty Bankers Insurance Group, bringing a thoughtful and plain-spoken perspective to his role.

Beyond his executive functions, John is an author and thought leader, having written a publication titled "Crisis is Not a Four-Letter Word." He enjoys sharing his extensive experience and practical guidance gained from decades of navigating complex business challenges and building successful teams in the financial services industry.

Unique fact: John founded his own financial services marketing firm, Dedicated Distribution Partners, and successfully grew it to become the number one distributor for Reliance Standard annuities.

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Experience
38 Years
Current Role
Director, Head of Insurance Partnerships
Job Level
Mid-senior
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics John cares about

Annuity Distribution
His entire career, including his current role as EVP of Annuity Distribution, has been focused on leading the strategic growth of annuity sales.
Fintech Platforms
His recent leadership roles at Luma Financial Technologies and iCapital/SIMON demonstrate direct experience with modernizing the insurance and annuity marketplace.
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Career

Work history

7-2025
Director, Head of Insurance Partnerships
Luma Financial Technologies
2020 - 2024
Managing Director, Annuities
iCapital
2018 - 2019
Vice President - Retail Bank Program Manager
Banc of California
2015 - 2017
Vice President, National Sales Manager
Great American Insurance Group
2013 - 2015
CEO, National Sales Manager
Dedicated Distribution Partners, LLC
In the press

Media appearances

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Education
BA
Westmont College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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