John Craig in

John Craig

Enthusiast · DISC type i
Vice President Sales, Specialty - Canada at BioSteel
📍 Burlington, Ontario, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
28 Years
Current Role
Vice President Sales, Specialty - Canada
Job Level
Senior
Location
Burlington, Ontario, Canada
Personality Overview

How John shows up

Consensus Focused
Non-Confrontational
Optimistic

They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Priorities

Topics John cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2024
Vice President Sales, Specialty - Canada
BioSteel
11-2018 - 8-2024
Director of Sales
LeBeau Excel Sales & Marketing
12-2009 - 11-2018
National Sales Manager / Director of Sales / Director Business Development International
Vega
2004 - 1-2010
Director of Sales
Iovate Health Sciences
1997 - 2003
Sales Director
American Express Canada
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1984 - 1987
BA
Western University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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