John Davagian

Chief Executive Officer at L2L (Leading2Lean)

📍 Greater Boston, United States

John Davagian is a goal-driven senior executive with over 25 years of experience building successful SaaS companies. As the CEO of L2L, he is leading the companys growth as a global leader in the Connected Workforce software category. He specializes in developing go-to-market strategies that yield significant year-over-year growth.

John recently led L2Ls acquisition of SwipeGuide, a frontline training solution, to enhance their platform.

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Current Role

Chief Executive Officer

Location

Greater Boston, United States

Personality Overview

How John shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics John cares about

AI in Manufacturing

He is focused on moving manufacturing beyond simple reporting, launching "L2L Execution AI" to provide frontline teams with actionable steps to improve plant productivity.

Connected Workforce

He believes manufacturing has a "data architecture problem" and advocates for systems that empower the frontline to solve problems as they happen, reducing production delays.

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Career

Work history

2-2021

Chief Executive Officer

L2L (Leading2Lean)

11-2020

Limited Partner

Stage 2 Capital

11-2019

Member

Pavilion

5-2018

Executive Advisor and Investor

Advisor

10-2017

Core Member and Advisor

Underscore VC

In the press

Media appearances

L2L (Leading2Lean) Welcomes High Growth SaaS Leader as Chief Executive Officer. Featured in PRWeb

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Education

Lehigh University

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Compliment them about their personality if you get a chance

DON'T

Don't be critical or challenge them openly, they can react defensively

Give them the opportunity to lead the conversation where possible

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When cold calling

Pattern Interrupt: Informal style, where you are talking in a friendly & casual manner, with a big smile on makes them want to speak to you.

Pace: Don't be too fast or too slow, stay in the middle. Sound like a 'brings happiness to others' person.

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When writing an email

Subject: Personalized, catchy

Length of mail: Long

Salutation: Yes (Something casual). Greeting: Yes (Say something interesting/unusual). Tone of words: Friendly, first-person. Bullet points: Avoid. Closing line: Build excitement. Complimentary close: Unique, pleasant. Overall messaging: Focused on the person and relationship

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Negotiating and closing

The secret to closing John fast: Relationship and rapport are valuable for them, but so is proven product value.

How fast will John move? Even when they are constantly engaged, they do not reach decisions quickly.

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